Marketing And TrackingCategory
How descriptive links increase clicks
Understanding how each type of link affects people psychologically will help you hugely increase your click-through rates on your marketing.
Bit.ly study proves short links are bad
Tens of millions of marketers use like short links like bit.ly/1vfEgl. After reading this case study by Bit.ly, you’ll never want to use short links again.
TechCrunch says don’t brand Bit.ly
Alan Dunn from TechCrunch writes, “Deadpool is missing out on a very real opportunity for consistent brand experience”. He got it half right.