This is just a quick notice to let you know we’ve made a lot of changes under the hood on the dashboard side over the last couple of months. Newer users probably won’t notice, but our older clients are seeing remarkably faster searches.
At the annual Apple developer’s conference, it was announced that the upcoming version of Safari will be blocking retargeting, so ads won’t be following users around on Apple products for much longer. This is a big deal for marketers, as Safari has 25.4% of the browser market share. Here’s how it affects marketers and Tracker.ly.
We’ve had some issues over the past couple of weeks, including some dashboard downtime, brief periods where links could not be created, and two weeks of click data not showing up. This was caused by changes at our web host, Rackspace. We have recovered from it now, and missing data will fill in later this week. Here’s what happened…
In this post, I’m going to share three stories I’ve read over the past few years. Each illustrates how invasive tracking can get. By learning from these stories and not doing these sorts of things, you’re more likely to fly under the radar with tracking that’s beneficial to everyone.
If you’re not tracking your marketing, or are worried about businesses tracking you, imagine you have the choice to shop at one of two grocery stores: One tracks nothing; the other tracks as much as they can. Which store would you shop at?
Understanding how each type of link affects people psychologically will help you hugely increase your click-through rates on your marketing and make you a lot more money without any additional effort, however, few people seem to understand their impact.
Tens of millions of marketers use like short links like bit.ly/1vfEgl, and this case study by Bit.ly shows why they need to stop now.
Lawyers are also on the front lines of the tracking wars, with many serious law suits regarding tracking going too far. In this series, I’ll share examples so you don’t fall into a similar trap, starting with something current, and a little bit naughty.
This quick video has nothing to do with Tracker.ly. It’s about a couple of tab management plugins I’ve found, which have transformed my ability to keep organized. Highly recommended for saving and organizing tabs.
This is the post from the marketing for the Deadpool movie that got Alan Dunn from TechCrunch to write, “Deadpool is missing out on a very real opportunity for consistent brand experience” for using a Bit.ly link.